Evo Brand Suite

Goal

An entire company’s image is a daunting amount of responsibility and pressure on a designers shoulders. However, creating an entire company based around a brand was very impressive and lovely to do.

Process/Learning

There was a lot that went into this brand. From the logo to ephemera and sales sheets, almost everything was covered, even sub-brands were created. It all started with the logo and only grew from there, tackling one item at a time.

It was mind-blowing to me how much went into designing something to this scale. I learned so much about simplicity, how ephemera and company items should show off the brand, even writing up a graphic standards guide that went over all the do’s and don’ts when it came to creating and using the brand and its associated items.

Conclusion

Being such an extensive process and project, I was concerned over whether or not it would appear cohesive once put together. Luckily, with a regular references to a design document, going over what I wanted to create and have the style of this brand overall be, definitely kept me on the right track to make something I am proud to show off.